But appearance alone isn’t a complete measure of what you are buying.
Meat color can be affected by multiple factors, including oxygen exposure, storage conditions, packaging methods and the natural chemistry of the muscle itself. A difference in color therefore does not automatically mean that one product is fresher, safer or nutritionally superior to another.
The same applies to marketing language.
Words printed prominently on the front of a package may influence our expectations, but the detailed information elsewhere on the package is often far more useful.
If a product
