for Jews observing Passover.
At the time, questions surrounding Coca-Cola’s ingredients were important to consumers who wanted to follow the holiday’s dietary requirements.
The solution eventually involved changes to the formulation, including using sugar rather than ingredients that would conflict with Passover observance.
The special version became recognizable through its distinctive packaging.
What began as a way to make a popular American beverage available to a particular group of consumers eventually became one of Coca-Cola’s most unusual seasonal traditions.
Why Do People Look for It Today?
There’s an interesting twist
