be sold at a lower price.
But portion size isn’t the only factor.
Restaurants may also use kids’ meals to attract families. If parents know their children can get an affordable meal, a restaurant may become more appealing for family outings.
The restaurant isn’t necessarily trying to create a cheap alternative for every adult customer.
It’s offering a specific product for a particular market.
So Why Do Adults Want Kids’ Meals?
There are actually plenty of perfectly reasonable reasons.
Smaller portions
Some adults simply don’t want a large meal.
A
